Jaguar and Landrover dealership portal
Alterian CMC implementation
Hatfields is one of the largest independent UK motor groups which represents Jaguar, Land Rover ,Volvo and Hyundai and employs more than 300 people across ten locations.
Challenge
The internet is seen as key to Hatfields’ strategy and and the company needed a website to fully integrate with their dealership management system for customers to select from hundreds of approved cars.
Approach
Fusionworkshop implemented the Alterian CMC Content Managment System and integrated with Hatfields' Dealer management system. Fusionworkshop Director, Chris Short commented: “We had worked with Hatfields for many years now and the time had come to future-proof their web presence. By taking these steps, we have delivered a robust, scalable and flexible site for them. And implementing the new CMS, migrating content, designing templates plus specialist web integration work means a better experience for Hatfields customers and staff. The company now has integrated sales management tools and an online system for staff to edit vehicle images” The new website is maintained and updated by the Hatfields team using the Alterian CMS which enables them to incorporate any technical innovations that arise in the future as well as creating new websites as the group expands.
Results
Hatfields is anticipating a rapid return on investment on the web project with an improved customer experience. Usability improvements have also been made to give better customer conversions rates. Fusionworkshop were subsequently engaged to build the Hatfields Intranet.
“Because online matters to Hatfields we needed to be sure of a flexible solution for the long term. Fusionworkshop’s approach has been invaluable and helped manage risk in what has been a complex web integration project. With their technical excellence and superb support we know we are in safe hands. Our website not only looks great but is built on a sound technical basis so we’ve seen results from day one and know we can extend the dealer portal as the business grows.”
Gareth Williams,
Chief Executive
Hatfields is an independent, family-run business, operating dealerships across the North of England and the West Midlands. Ernest Hatfield began selling motor vehicles in Sheffield in the 1920s, setting up one of the very first Jaguar dealerships in the world.
www.hatfields.co.uk
“Fusionworkshop have technical and project management skills plus an ability to think outside the box to meet complex challenges...”
Gareth Williams,
Chief Executive
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