Alterian CMC implementation for leading law firm
Group website redevelopment for Hugh James
Hugh James are Wales’ largest independent law firm with 500 staff and offices in Canary Wharf, London and central Cardiff. For a number of years they had maintained a static website but it was not central to the firm’s strategy and was not delivering enough new business compared to other channels.
Challenge
Managing Partner Matthew Tossell said: “Our goal was to raise Hugh James into a nationwide player, enabling us to work with more clients in more fields reaching across the whole of the UK. In order to achieve this we had to reshape our internet presence.”
Because the web had become central to company strategy, speed to launch was all important and Hugh James had been working towards this for some time. After a rigorous selection process, Fusionworkshop were chosen to build a new website to target business in niche vertical segments, UK wide. The new website needed to offer a better online visitor experience and flexible content management.
Approach
The team at Hugh James worked closely with Fusionworkshop to deliver a state-of-the-art website in summer 2009. Fusionworkshop drew on experience in the Alterian content management system (CMS), custom functionality and usability services. As the project progressed, editors were trained in the CMS, enabling migration of content. The site was launched in just two months, ready to be at the heart of a series of digital marketing campaigns, with emphasis on search, social networking, as well as blogging, email and viral marketing.
Results
Partners and staff at Hugh James have bought into the idea of the web as a platform and seen a rapid return on our investment.
“I don’t think any other law firm in the UK has a site with quite our scope. Yet despite being so content-rich, it has been structured in an intuitive, user-friendly way, making it easy for visitors to find the information they need. Going forward, the new site allows us to be totally transparent in what we’re offering and it helps us develop Hugh James into a nationwide player.”
Matthew Tossell,
Managing Partner
Hugh James is one of the top 100 law firms in the UK and continues to prosper as the largest law firm in Wales. It delivers a comprehensive range of commercial and private client services across the UK from offices in Cardiff and London.
www.hughjames.com
“Fusionworkshop clearly stand out, are prepared to go that extra step and are highly business-focused.”
Matthew Tossell,
Managing Partner
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