Sigma 3 B2C website in Umbraco
Delivering business through the online channel
Already a leading name in the UK kitchens, bedrooms and home-office marketplace, Sigma 3 were seeking better engagement with their consumers and to drive an increase in enquiries through the online channel.
Challenge
Sigma 3 wanted to strengthen their retail brand online with a user-centred website with better control over their own content, supporting multiple online customer journeys with a focus on SEO.
Approach
The web project built on work carried out as part of a formal review and competitor analysis for Sigma 3. This included detailed briefing sessions, in depth reviews of the market and customer needs. The approach covered usability, information architecture, communication, reliability, accessibility, promotion, and scalability.
The reworked IA was applied to three separate websites for Sigma3, with different designs for different target markets. Use of jQuery slider and megadropdown functionality. Other functionality included development of custom contact forms to drive enquiries.
Results
Since relaunch online brochure requests have increased 52% and the online design visit requests have increased 44%.
The new website was built in Umbraco to allow flexible management of content and provide a framework to communicate the company’s many unique selling points. Customers are now be able to find the information they need quickly and easily, supported by Sigma 3’s strong imagery. Importantly, the new website enables the Sigma 3 team to run online marketing campaigns, set up targeted landing pages and measure the results.
Fusionworkshop continue to provide Sigma 3 with strategic input, ongoing maintenance, support and further development.
“The guys at FusionWorkshop really know their stuff. They are very, very knowledgeable and were able to combine their technical expertise with our commercial requirements to deliver 3 websites that we are very happy with. Always professional, they also responded well to changes in a timely manner.”
Bethan Barnfield,
Marketing Manager
Designing and making kitchens for over 35 years in South Wales, Sigma3 have 10 retail showrooms around the UK and are continuously developing new and innovative products.
www.sigma3.co.uk
“The guys at Fusionworkshop really know their stuff. They are very, very knowledgeable and were able to combine their technical expertise with our commercial requirements to deliver 3 websites that we are very happy with.”
Bethan Barnfield,
Marketing Manager
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