Wales Millennium Centre
Tessitura CRM integration project
www.wmc.org.uk/
The Wales Millennium Centre (WMC) is
undoubtedly one of the most vibrant new arts developments in
Britain. Fusionworkshop was engaged to re-develop its ecommerce
service, as the original was under-performing in just about every
way.
A key element of the project was to integrate with the centre's
enterprise CRM, Box-Office Management and ticketing systems,
Tessitura.
The project included full and formal life-cycle management from
scoping, competitor benchmarking, and business analysis and content
architecture workshops. Some basic prototyping was used to
communicate the content architecture and functionality to
stakeholders.
User centric features include
personalisation, performance CMS, integration, self-service
membership, affinity scheme and RSS feeds for sponsors and
supporters.
Online sales have significantly increased. Customer conversion
rates have further increased by over 75% since the "Select Your Own
Seat" facility has been added. The solution's technical
architecture means that new features required in the future will
cost less as the foundation was designed to be scaleable from the
outset. WMC now have a sales platform to hit very aggressive online
revenue targets.
"Fusionworkshop quickly grasped our complex
business priorities and responded outstandingly to the challenge.
They are highly creative and have a real 'can do' mentality."
Contact us to discuss Tessitura CRM
integration.
Web Content Management
Fusionworkshop implement and configure Web Content
Management Systems, specialising in complex integration
projects.
Call us on 02920 66 66 55 to set up your Sitecore or
Alterian demo.
