Hugh James
Website redevelopment and CMS implementation
www.hughjames.com
Hugh James are Wales’ largest independent law firm
with 500 staff and offices in Canary Wharf, London and central
Cardiff. For a number of years they had maintained a static website
but it was not central to the firm’s strategy and was not
delivering enough new business compared to other channels.
Challenge
Managing Partner Matthew Tossell said: “Our
goal was to raise Hugh James into a nationwide player, enabling us
to work with more clients in more fields reaching across the whole
of the UK. In order to achieve this we had to reshape our internet
presence.”
Because the web had become central to company
strategy, speed to launch was all important and Hugh James had been
working towards this for some time. After a rigorous selection
process, Fusionworkshop were chosen to build a new website to
target business in niche vertical segments, UK wide. The new
website needed to offer a better online visitor experience and
flexible content management.
Approach
The team at Hugh James worked closely with
Fusionworkshop to deliver a state-of-the-art website in summer
2009. Fusionworkshop drew on experience in the Alterian content
management system (CMS), custom functionality and usability
services. As the project progressed, editors were trained in the
CMS, enabling migration of content. The site was launched in just
two months, ready to be at the heart of a series of digital
marketing campaigns, with emphasis on search, social networking, as
well as blogging, email and viral marketing.
Mr Tossell said: “I don’t think any other law
firm in the UK has a site with quite our scope. Yet despite being
so content-rich, it has been structured in an intuitive,
user-friendly way, making it easy for visitors to find the
information they need. Going forward, the new site allows us to be
totally transparent in what we’re offering and it helps us develop
Hugh James into a nationwide player.”
Results
Partners and staff at Hugh James have bought
into the idea of the web as a platform and seen a rapid return on
our investment.
Hugh James’ Online & Communications
Manager, Wendy Bailey commented: "Page views and
visits are up and we've seen a substantial increase in enquiries
since June, when the new site was launched. Feedback has been very
positive – for example on the site navigation many people have
commented how easy it is to use and to find what they need. In line
with the business strategy, we are now able to run campaigns in our
specialist niche areas such as nursing care. The new form has
already been completed by more than 140 people in just two weeks.
We are very proud of what we’ve achieved and the tremendous
response."
Web Content Management
Fusionworkshop implement and configure Web Content
Management Systems, specialising in complex integration
projects.
Call us on 02920 66 66 55 to set up your Sitecore or
Alterian demo.
