Easy Offices
www.easyoffices.com
Easy Offices is one of the leading UK brokers of
shared and serviced office space. The business is entirely
online and integrated with property databases
and CRM System. SEO and
effective pay-per-click Google advertising is crucial to
the success of the site in a highly competitive market.
Challenge
In late 2007 it was decided that Fusion
Workshop carry out a comprehensive research and analysis project to
clarify online strategy and provide a clear route forward in order
to accommodate changing business needs. It would need to ensure
that the business would continue to be well served in the longer
term including being able to leverage Web 2.0 type features,
deliver content to mobile devices and ensure that the property
databases were able to provide content to other sites via a well
considered Web Service gateway. Integration with an enterprise CRM
was seen as essential as was ensuring that existing investment in
SEO was preserved.
Outcome
Easy Offices’ website has been through a
number of iterations with Fusion Workshop adopting the initial site
and databases. Subsequent development projects improved the initial
system which along with a fully managed hosting service has
improved the performance and availability of this business critical
web application.
The business and systems analysis activities
have provided Easy Offices with a clear development and migration
roadmap. It identifies where existing databases and web
applications can be reused and also what architecture
characteristics will guarantee that their long term business needs
are met. Many of the findings and recommendations are based on
accepted best practices, tiered architecture and Web Services.
Results
Fusion Workshop’s proven consulting and
requirements gathering approach has ensured that a scalable and
extensible Architecture Definition is applied and good value in the
short term, as well as providing a longer term roadmap.
"As a global business with 100% of bookings
from online, Easy Offices need to be sure that our suppliers know
their stuff. We see Fusion Workshop as more than a web development
partner and look to them for strategic input, giving us an edge in
a highly competitive market. These days any web project needs to
demonstrate clear return on investment. Fusion Workshop' clear
approach to online makes this possible. They’ve proved themselves
time and again for over five years with systems to attract and
convert customers. Their people are innovative, intelligent and
always there to talk when we need to."
Jon Abrahams, Managing
Director, Easy Offices

"Fusion Workshop have proved themselves time
and again for over five years with systems to attract and convert
customers..."
Web Content Management
Fusion Workshop implement and configure Web Content
Management Systems, specialising in complex integration
projects.
Call us on 02920 66 66 55 to set up your Sitecore or
Alterian demo.

