Easy Offices

www.easyoffices.com

Easy Offices is one of the leading UK brokers of shared and serviced office space. The business is entirely online and integrated with property databases and CRM System. SEO and effective pay-per-click Google advertising is crucial to the success of the site in a highly competitive market.

Challenge

In late 2007 it was decided that Fusion Workshop carry out a comprehensive research and analysis project to clarify online strategy and provide a clear route forward in order to accommodate changing business needs. It would need to ensure that the business would continue to be well served in the longer term including being able to leverage Web 2.0 type features, deliver content to mobile devices and ensure that the property databases were able to provide content to other sites via a well considered Web Service gateway. Integration with an enterprise CRM was seen as essential as was ensuring that existing investment in SEO was preserved.

Outcome

Easy Offices’ website has been through a number of iterations with Fusion Workshop adopting the initial site and databases. Subsequent development projects improved the initial system which along with a fully managed hosting service has improved the performance and availability of this business critical web application.

The business and systems analysis activities have provided Easy Offices with a clear development and migration roadmap. It identifies where existing databases and web applications can be reused and also what architecture characteristics will guarantee that their long term business needs are met. Many of the findings and recommendations are based on accepted best practices, tiered architecture and Web Services.

Results

Fusion Workshop’s proven consulting and requirements gathering approach has ensured that a scalable and extensible Architecture Definition is applied and good value in the short term, as well as providing a longer term roadmap.

"As a global business with 100% of bookings from online, Easy Offices need to be sure that our suppliers know their stuff. We see Fusion Workshop as more than a web development partner and look to them for strategic input, giving us an edge in a highly competitive market. These days any web project needs to demonstrate clear return on investment. Fusion Workshop' clear approach to online makes this possible. They’ve proved themselves time and again for over five years with systems to attract and convert customers. Their people are innovative, intelligent and always there to talk when we need to."

Jon Abrahams, Managing Director, Easy Offices