GS1 UK
Members' area
GS1 UK are the global standards organisation with over 20,000
members who licence unique numbers to identify everything from
products to patients. They are a not-for-profit organisation
helping members to implement standards through the use of barcodes,
and RFID.
Challenge
GS1 UK had realised that the Members Area was
not efficient which was putting pressure on their Service Team, GS1
UK had a heavily customised system that allowed them to manage
their memberships and invoice yearly renewals. The system was
becoming difficult and costly to maintain and they were
increasingly unable to meet the changing demands of the
business.
They chose SalesLogix for its flexibility and
value it could give to members.
The Goal
GS1 UK wanted to provide a flexible and
scalable system providing their members with an easier solution
with high levels of security for members. This was seen as a 2–3
year programme.
Solution details
There were three major phases to the project,
phase one was started in January 2007 and the project was completed
in June 2009:
1. Implementation of
SalesLogix as CRM system with integration to existing CRM and
Invoicing system.
2. Expansion of
SalesLogix for Project Management and Professional Services support
as well as integrated support for marketing campaigns.
3. Provision of full interfaces
to support the integration online registration, members self-care,
invoicing, event management and credit card payments from
members.
Phase 1 saw SalesLogix become
the main CRM system for the Service Team. Routines were developed
which ran each night to sync the two systems.
Phase 2 was for the
Marketing and Professional services functionality.
Enhanced SLX was implemented to support the tracking of
professional services and forecasting of services – including
allocation of delivered consultancy to Fiscal months and years.
Phase 3 Fusion Workshop’s
project approach enabled the creation of fully functioning
prototypes, which offer a graphical representation of the system.
This was seen as key when creating systems for use by large service
teams as it enables company and user buy-in whilst documenting and
tracking all the key stakeholder’s targets.
Fusion Workshop’s solution provided GS1 with a
leading Content Management System product, and custom .Net plug-ins
were built for Registration, E-commerce and the Members Area.
Custom plug-in functionality was created by Fusion Workshop to
integrate SalesLogix CRM. The solution was also integrated with
other business systems such as Barclays ePDQ payment system.
Results
The new functionality has allowed GS1 UK to be
more efficient, and the solution is easier and more flexible to
maintain. The new CMS-based website now integrates seamlessly with
SalesLogix CRM, Numberbank and the Barclay’s ePDQ system, providing
members the ability to interact with GS1 UK in a secure and simple
way.
GS1 UK’s members now have a more dynamic
web-based system for all their interactions with GS1 UK.