GS1 UK

Members' area

GS1 UK are the global standards organisation with over 20,000 members who licence unique numbers to identify everything from products to patients. They are a not-for-profit organisation helping members to implement standards through the use of barcodes, and RFID.

Challenge

GS1 UK had realised that the Members Area was not efficient which was putting pressure on their Service Team, GS1 UK had a heavily customised system that allowed them to manage their memberships and invoice yearly renewals. The system was becoming difficult and costly to maintain and they were increasingly unable to meet the changing demands of the business.

They chose SalesLogix for its flexibility and value it could give to members.

The Goal

GS1 UK wanted to provide a flexible and scalable system providing their members with an easier solution with high levels of security for members. This was seen as a 2–3 year programme.

Solution details

There were three major phases to the project, phase one was started in January 2007 and the project was completed in June 2009:

1. Implementation of SalesLogix as CRM system with integration to existing CRM and Invoicing system.
2. Expansion of SalesLogix for Project Management and Professional Services support as well as integrated support for marketing campaigns.
3. Provision of full interfaces to support the integration online registration, members self-care, invoicing, event management and credit card payments from members.

Phase 1 saw SalesLogix become the main CRM system for the Service Team. Routines were developed which ran each night to sync the two systems.

Phase 2 was for the Marketing and Professional services functionality.   Enhanced SLX was implemented to support the tracking of professional services and forecasting of services – including allocation of delivered consultancy to Fiscal months and years.

Phase 3 Fusion Workshop’s project approach enabled the creation of fully functioning prototypes, which offer a graphical representation of the system. This was seen as key when creating systems for use by large service teams as it enables company and user buy-in whilst documenting and tracking all the key stakeholder’s targets.

Fusion Workshop’s solution provided GS1 with a leading Content Management System product, and custom .Net plug-ins were built for Registration, E-commerce and the Members Area. Custom plug-in functionality was created by Fusion Workshop to integrate SalesLogix CRM. The solution was also integrated with other business systems such as Barclays ePDQ payment system.

Results

The new functionality has allowed GS1 UK to be more efficient, and the solution is easier and more flexible to maintain. The new CMS-based website now integrates seamlessly with SalesLogix CRM, Numberbank and the Barclay’s ePDQ system, providing members the ability to interact with GS1 UK in a secure and simple way.

GS1 UK’s members now have a more dynamic web-based system for all their interactions with GS1 UK.