Hatfields dealer portal
Challenge
Hatfields is one of the largest independent UK motor
groups which represents Jaguar, Land Rover ,Volvo and Hyundai and
employs more than 300 people across ten locations. The internet is
seen as key to Hatfields’ strategy and the company
needed a website to fully integrate with their
dealership management system allowing customers to select from
hundreds of approved cars.
Outcome
Fusion Workshop implemented the Alterian CMC Content Managment
System and integrated with Hatfields' Dealer management system.
Hatfields Chief Executive Gareth Williams commented: “Because
online matters to Hatfields we needed to be sure of a flexible
solution for the long term. Fusion Workshop’s approach has been
invaluable and helped manage risk in what has been a complex web
integration project. With their technical excellence and superb
support we know we are in safe hands. Our website not only looks
great but is built on a sound technical basis so we’ve seen results
from day one and know we can extend the dealer portal as the
business grows.”
The new website will be maintained and updated by the Hatfields
team using the Alterian CMS which will enable them to incorporate
any technical innovations that arise in the future as well as
creating new websites as the group expands.
Results
Hatfields is anticipating a rapid return
on investment on the web project with an improved customer
experience. Uability improvements have also been made to give
better customer conversions rates.
Fusion Workshop Director, Rebecca Griffiths commented: “We had
worked with Hatfields for many years now and the time had come to
future-proof their web presence. By taking these steps, we have
delivered a robust, scalable and flexible site for them. And
implementing the new CMS, migrating content, designing templates
plus specialist web integration work means a better experience for
Hatfields customers and staff. The company now has integrated sales
management tools and an online system for staff to edit vehicle
images”
Fusion Workshop has provided full
Alterian CMS training to the Hatfields web team.