Wales Millennium Centre
Tessitura CRM integration project
The Wales Millennium Centre (WMC) is undoubtedly one of the most
vibrant new arts developments in Britain. Fusion Workshop was
engaged to re-develop its ecommerce service, as the original was
under-performing in just about every way.
A key element of the project was to integrate with the centre's
enterprise CRM, Box-Office Management and ticketing systems,
Tessitura.
The project included full and formal life-cycle management from
scoping, competitor benchmarking, and business analysis and content
architecture workshops. Some basic prototyping was used to
communicate the content architecture and functionality to
stakeholders.
User centric features include personalisation, performance CMS,
integration, self-service membership, affinity scheme and RSS feeds
for sponsors and supporters.
Online sales have significantly increased. Customer conversion
rates have further increased by over 75% since the "Select Your Own
Seat" facility has been added. The solution's technical
architecture means that new features required in the future will
cost less as the foundation was designed to be scaleable from the
outset. WMC now have a sales platform to hit very aggressive online
revenue targets.
"Fusion Workshop quickly grasped our complex business priorities
and responded outstandingly to the challenge. They are highly
creative and have a real 'can do' mentality."
Contact us to discuss Tessitura CRM
integration.