New Fusionworkshop brand revealed
A new identity for Fusionworkshop
Fusionworkshop has worked with a respected brand consultancy to develop a new identity.
We believe it better reflects the true personality of the company and the culture of the entire team. Customers across the UK now look to the company for more than just the delivery of complex, business critical web projects. Besides support, hosting, and training, our customers see social media and mobile as an established part of their online strategy
Head of Marketing, Nick van Noorden explained:
“Fusionworkshop has a proud tradition of excellence in web development and support and is now in its twelfth year. Our values have never changed and our identity has lasted well but it was clear that we needed to refresh our identity to better reflect our culture and positioning. This will help with our focus on a number of key strategic sectors and in relationships with partners such as Alterian and Sitecore.”
Specially commissioned illustrations complete the new identity and help ensure our new brand reflected our aspirations and character. Many aspects of our previous identity and messaging were retained as they still matched our “does what it says on the tin” ethos e.g. the strap-line/positioning statement “when online matters” still sits comfortably and also helps customers understand our differentiators. Hope you like the scuba diving cat! Her name is Lulu.
The Fusionworkshop website now reflects our new identity and introduces a number of other interactive features. Users will notice a JQuery slider and megadropdown amongst other elements.
Online Services
For organisations that depend upon the online channel, having an effective web presence and effective online tools is essential.
Online Services
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