Sigma 3 website to strengthen online brand

Driving sales through the online channel

Usability, information architecture, accessibility, promotion, and scalability.

Following extensive usability and SEO reviews, Sigma 3 have launched a new, user-centred website to strengthen their retail brand online. Already a leading name in the UK kitchens, bedrooms and home-office marketplace, Sigma 3 are seeking better engagement with their audience and to drive an increase in enquiries through the online channel. The new website has been built by Fusionworkshop to allow flexible management of content and provide a framework to communicate the company’s many unique selling points. Customers will now be able to find the information they need quickly and easily, supported by Sigma 3’s strong imagery.

Importantly, the new website enables the Sigma 3 team to run online marketing campaigns, set up targeted landing pages and measure the results. A new information architecture and the Umbraco CMS enables Sigma 3 to manage content more flexibly, supporting multiple online customer journeys.

The web project builds on work carried out as part of a formal review and competitor analysis for Sigma 3. This included detailed briefing sessions, in depth reviews of the market and customer needs. The approach covered usability, information architecture, communication, reliability, accessibility, promotion, and scalability.

Fusionworkshop continue to provide Sigma 3 with strategic input, ongoing maintenance, support and further development.

Online Services

For organisations that depend upon the online channel, having an effective web presence and effective online tools is essential.

Online Services

CMS Implementation | As a specialist web integrator our CMS implementations have delivered true business benefits to customers

Over the past eleven years we have carried out over 80 Content Management System (CMS) implementations. Many have had a compliance requirement for industry legislation and multi-lingual capability.

Development | Sustainable, Scalable and Managable

Professional Services: Alterian, Sitecore, CMS, web development

Fusionworkshop is experienced in delivering value with well structured, robust and highly useable business enabled web sites and applications. This capability is strengthened by our status as Sitecore and Alterian CMS partners, enabling us to deliver Content Management Systems on any scale.

Support | Excellent support for the full lifecycle

Managed Services, Account Management, Hosting, Support, Maintenance

Fusionworkshop customers benefit from a business model designed to retain customers through excellent support, maintenance, hosting and training as required.

Consultancy | Performance services

Consultancy services for User-centered Design, Testing and Prototyping, SEO and Analytics, User Experience, Security and Compliance

For a solution to be fit for purpose, it is about more than just quality of software. It is about a number of user experience criteria that can have a real impact on the effectiveness of a web solution.