SEO and analytics

Search Engine Optimisation (SEO)

These days any customer-facing website depends on Google and the other search engines for a significant proportion of their visitors. Our customers often ask about search engine optimisation and how they can ensure that their website is following best practice.

Search engine optimisation (SEO) refers to the natural (free) results displayed on a search engine results page, and how to ensure that your pages are displayed as high as possible when a customer types in a keyword important to your business. Many factors play a part in determining these results and changes made can take months to make a visible difference. That's why it is increasingly important to build SEO into your web strategy from the outset. Fusion Workshop understand how this can be done to suit your business needs now and in the longer term.

Analytics

Our experience is that search is best considered as a whole and that search engine marketing (paid search) and search engine optimisation should be built into your strategy, measured, adjusted and reported on together using a commercial analytics package.

Contact us now for advice from our search engine specialist.